This is one area that’s really hotting up. In the race to outshine your competitors, getting a 3D explainer video made is the ultimate power-move.
Just one little problem…. aren’t they expensive?
Well, yeah they can be, but not as much more as you might think. Obviously it takes a lot more work to make 3D explainer videos but with clever scripting and design the pricing can be kept under control.
Let’s look at some options.
3D Motion Design
In this style we use moving graphics rather than animated characters. It’s an interesting approach if you want a professional look that’s not too cartoony. It can also be easier to execute than a video with complex 3D characters.
In the below video we have a flat 2D feel with 3D elements.
Here we created a techy kind of look using 3D motion graphics.
In this next video we incorporated some 3D elements into a 2D video.
By using relatively simple assets, this video was possible on a good budget and tight turnaround time.
3D Character Animation
This kind of style can be great for brand storytelling (see our article here).
It can be a lot more work however. The below video took several months to complete (almost 800 hours of animation time) and around 725 hours of rendering across a bank of 5 computers. .
Here a 3D rendering of the product is created. It’s possible to use the engineering/CAD drawings of the product to make this very realistic. As an example of a 3D product video, see the glasses in the below video (at the 6 second point).
So are 3D Explainer Videos a Thing Yet?
Well yeah sort of. People are definitely waking up to the possibilities. These videos are becoming more accessible to regular businesses as companies such as ourselves grow in capability.
Would you like to discuss your project? Get in touch now.