This is one area that’s really hotting up. If you’re trying to make your competitors look like visually-illiterate losers then the 3D explainer video is the way to go for you.
Just one little problem…. aren’t they expensive?
Well, yeah they can be, but not as much more as you might think. It generally takes more work to make 3D explainer videos but with clever scripting and design the pricing can be kept under control.
Let’s look at some options.
3D Motion Design
In this style we use moving graphics rather than animated characters. It’s a big area of interest for corporates.
Below we use 3D in a 2D type of world.
Here’s another example.
3D Character Animation
This can be a lot more work. The below video took almost 800 hours of animation and around 725 hours of rendering across a bank of 5 computers. This kind of style is great for brand storytelling (see our article here).
Here a 3D rendering of the product is created. It’s possible to use the engineering/CAD drawings of the product to make this very realistic. As an example of a 3D product video, see the glasses in the below video (at the 6 second point).
If 3D Explainer Videos are so cool why don’t more people make them?
People are waking up to the possibilities. Also, we believe that 3D explainer videos are becoming more affordable for regular businesses as companies such as ourselves develop the capability to do efficiently.
Would you like to discuss your project? Get in touch now.