Video impact on PR effectiveness

Effectiveness of Video in PR

When explainer videos hit the tech scene in 2009 companies were quick to notice its impact on website conversion rates.  Since then there have been various studies showing how video improves different areas of marketing, for example increasing email click-through rates and so forth. But what about the area of PR?  Can video result in … Continued

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3D Logo Animation

A logo animation is a super-useful piece of content. You can use it on a lots of different videos and it’s an easy way to slap on a bit of production value if your available budgets weren’t really amazing to begin with. And getting it made in 3D… well, that’s just that little bit cooler. … Continued

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Video Adverts for Facebook and Youtube

Making good video adverts for Facebook, Youtube etc is a marketing priority for many companies. The challenge is that production costs can be high – then you still need to pay to promote the ads, without knowing in advance what your return is going to be.   In this article we tell you how to … Continued

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Explainer Videos for Agencies

As an agency, video can be an important part of your marketing efforts and those of your clients. With 73% of marketers saying that video converts better than any other medium, it can be a powerful tool to get right for your clients. In our experience making explainer videos for agencies there are some unique … Continued