So you have a shiny new video. It looks great. Your co-workers ooh and ahh. Your Mum finally understands what it is you do for a living. Super.
Let’s not forget that your video has an altogether more focused goal. Aside from giving you the warm and fuzzies, it needs to pay its way in the world and attract and convert more customers. Here are five ways to leverage your shiny new video into more profits.
Congratulations! By making a quality video, you are already ahead of the crowd. Even if your competitor has a video, it is unlikely they have put a plan around how to promote it best. Google Adwords video advertising (or Youtube advertising) can give you the edge in reducing your Cost of Customer Acquisition.
If you are currently using paid search based advertising, you will be pleasantly suprised at how much more cost effective it is to buy traffic for your site.
If you would like some advice on how to get started, just email me. I can set it up for you.
Social Media Marketing
Now that you have a video, it can help you stand out above the crowd who are still pumping out infographics and blog posts with ever decreasing returns. That means, make sure your video is everywhere.
Instagram is a great platform for video. You can create an account and connect it to your facebook, twitter etc accounts and have the post reshared automatically. But how often you share is as important as where.
The lifetime of a tweet on twitter is 15 minutes before it dissappers down the stream.
That means that posting only once is missing out on a huge opportunity. You would need to post almost a hundred times a day in order to guarantee making sure everybody has seen your video. Obviously, this wouldn’t be a great way to interact with your followers. Instead, at least optimise the time you do post by using a tool like BufferApp which automagically finds the optimal time for you to post, and reminds you to keep your “buffer” full of useful material.
If you are skeptical, as I am, about whether a social media strategy is right for your video get in touch and we can figure out whether your video could net more leads via the social web.
Optimize your Landing Page
You no doubt have your beautiful video proudly displayed on your home page. But is that home page doing the best job it could. Explainer videos increase conversions up to 300%. If you haven’t seen a lift since deploying your video, something is wrong.
You Don’t know if your Video worked?
If you don’t know whether your video had an impact, that probably tells me that you need to configure your analytics. Wait! Don’t fall asleep on me. Analytics is super interesting. Believe me. There is nothing sweeter on God’s great earth than seeing a properly configered analytics setup accurately calculate the revenue flowing into your coffers.
You more than likely already have something like Google Analytics installed. This piece of software is a beast. It is designed for media corporations and blogs with hundreds of thousands of viewers. Not for measuring revenue for traditional business.
Trying to market online today without a correctly configured analytics install is like trying to steer a car without a steering wheel. Its dangerous (it can mean you are spending money on the wrong forms of marketing) or worse still, deluserary (it will lull you into a false sense of secrurity by focusing your attention on vanity metrics).
I can help get your analytics set up correctly. Why not get in touch and I can show you how.
Reach out to Influencers
The birth of your video can be a joyous occassion, and often gives rise to a nice opportunity to reach out to influencers in your industry and let them know about the new kid on the block. Building a list of people who influence online and sending them a personalised email, letting them know about the video, can often result in those people sharing the good news.
You may already have a list of such influencers built up. If not, crack open excel or a more sophisticated tool like BuzzStream and start building a relationship with these folks. You might be surprised by how receptive they can be to an entertaining video, often sharing it with their followers. You can easily post your video on social media sites such as
Video does much better than other content on these sites. Now that you have it – flaunt it!
This activity takes a little bit of time, but can be a big win. If you don’t have time, you can always get someone else to do it for you.
Sasha Blumenfeld is the [growthhackher] and has worked with Piehole for years before branching out on her own as a Growth Hacking consultant. She has a lot of experience in building sales funnels for startup companies and can help your grow your sales with practical, hard work.