Explainer video design process
Here is our design process in order to create a great looking video. We follow these really important steps below to achieve the best results.
Step 1: Script
We present the script to you, which we workshop and tweak until perfection. Once you are 90% happy with script, the designers can start working with look and feel.
Step 2: Look and Feel
Based on the brief and 90%-there-script, we’ll present a “look and feel” of our proposed design for your video.
This will be a single frame.jpg and it is only to create a design style for you to see:
- Colours
- Style
- Characters
Step 3: Storyboard
Now you get to see how your video is going to look, scene by scene! Yay! For step 3 to start, step 1 and 2 have to be approved and completed. At the storyboard stage, we can keep tweaking the storyboard until you’re 100% happy with all the scenes in the video and make as many changes as needed.
No more changes to the script or brief beyond this point.
Step 4: Voice
We present a selection of voice clips to choose from.
Once you’ve found your favourite voice, we will brief them to do the full script recorded.
Step 5: Animation
Once we have the final voice and storyboard, animation can commence. This typically takes 1 week to 10 days. We’ll present the animated video, and then make ny corrections if necessary
Step 6: Sound
This step can only start once step 5 is signed off and approved. The pictures have to be 100% complete, because sound effects have to be timed perfectly to the visuals.
Any sound changes or corrections can be made, and…TA-DA! Your video is complete!
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