When crafting your message for an online audience you need to ask your self “What is the perfect length for an explainer video?”.
Well these videos are great to capture leads, introduce your company, make people like you, build trust, and get a simple message across in a short periode of time. Audiences do prefer to watch a video over reading text, but to not abuse that power by making them sit through a lengthy video.
Your video shouldn’t be longer than 60 seconds, thats the perfect length when it comes to Explainer videos. If you go too long you lose leads, customer and attention, but if your video is too short you do not get your message across. Also you need to make sure your video is long enough to convey your message, but there is no reason you shouldn’t be able to get it done in 30-60 seconds. In general, the less time your video takes to watch, the more of it people will watch and will help you to get straight to the point and get your message across.
The script and video have to go together so well that you can maintain someones attention for a short time. You can write or paste your script here in our online script timer. If can get your point across in less than 44 seconds your are doing it right.