Videos are taking over the online marketing world and most companies are planning to shift marketing dollars to an online video campaign.
With a short explainer video no longer than 60 seconds increases your chances of being found by Google, makes clients more likely to visit your website, keeps them on your site longer and converts them into potential buyers.
There are few things that you should do before starting with your video marketing campaing so it goes according to plan.
One of the biggest mistakes that start ups make is jumping in without a plan. To achieve a result the video for your business should be part of a targeted marketing campaign.
Set your goals from target audience and decide everything else about your video project, from video style to distribution channel.
Focus On Quality
The video will be representing your company to millions of users on the internet world and it never really goes away so when it comes to quality try to focus on a good company that produce your own video in-house.
When choosing the company to produce your video make sure to paying attention to their quality this includes animation, script writing, voice over and soundtrack.