Video is a form of social media and it can work really well when combined with other forms of social media. For example, a YouTube video that viewers like can be shared with other Facebook accounts, blogs as well as other social media sites. It will be the viewers themselves who will make the video go viral for the following reasons:
1.Easy to Share
If you have a fun, exciting and informative video, viewers will not only ‘like” or click a thumbs sign, they will share it with other people so that they can talk about it later. It’s a natural tendency to share something that makes one excited, sad, happy or inspired. The same thing will happen to those who were affected by the shared video because it only takes a click to share.
2.Billions of Potential Video Viewers
You can’t share if there’s nobody to share with, right? But there are hundreds of millions of users in the top social media sites. Facebook alone has over 900 million users. In 2012, eMarketer forecasts social networking users to reach 1.43 billion, an increase of 19.2% from 2011.
Targeting social media users is like targeting a captive audience for your videos. That’s why it’s one of the most considered video marketing tactics to promote brand awareness.