Awesome Explainer Video Examples


Awesome Explainer Video Examples

We present you with the most comprehensive list of explainer video examples on the planet! Um, that we know of anyway.
Explainer Video Examples
This is the list for you if you want to make waves with your video but need a few style ideas, or if you just want a sense of what’s out there. All of these explainer videos were made by us.

Motion Graphic

Animation… but not cartoony.



3D Motion Graphic

Dynamic, professional… and 3D.



Character Animation

This is classic explainer video territory.



Character Animation in 3D

Story-telling in 3D.


2D with 3D elements



Live Action – with actor/presenter


Live Action – with motion graphics

We use animated graphics to help the explanation.


Live Action – simple shoot, no actors


Live Action – using stock footage

You don’t always need to film to make a live action video.



Live Action – stock footage with dynamic edit

Here the music takes centre-stage. This type of video has a looser script and uses a quick edit of different footage.


Real actor in Animated World

Here we filmed a real person and in the script we have them move into an animated world.


Animation + Photos

Animation combined with photographic elements. This is a good way to get a “grown up” look, like in the first example below, or just to make your video more interesting.



Animation + Photo Backdrops

Animated characters on real backgrounds.


Photos with Parallax Effect

We take photos and make them move with a funky 3D effect.


Cut-out Photography

This is a light-hearted style where we use photography of people and objects in different positions and bring it to life with animation.


Animation + Cut-out Photos + Live Action

A style mashup can look great. Here we combine live action with cut-out photography and animation.


Aniation with hand-drawn look

Our illustrators draw these by hand.


Whiteboard Animation

Whiteboard is a classic style that’s making a comeback.


Screencast – with stock footage

Here we combined screencast with stock footage for a “real life” look.



Screencast – with 3D

A video based around screen footage but with 3D rotating phones/computers.


App Demo Video in Live Action

Here the focus is on the app screens and how the app works.


Company Culture Video

A culture video is a recruitment and HR tool for communicating a company’s culture.


Foreign Language and Translated Videos

A great way to reach new markets. These are specialist jobs because the visuals need to be in the foreign language and the synchronization is a challenge.


Animated Testimonial

Turn a written testimonial into an animation.


Kickstarter / Fundraising

Fundraising videos tend to have interview footage and a concept/product demo, and sometimes testimonials.


Social Video for Fundraising

Short-form video made out of stock footage for fundraising campaigns.



Just had to slip good old Jim in here.


The Explainer Video Examples of the Future?

So many cool videos to create, so little time. We think video is going to get way more exciting… and less formulaic. We’d like to see some more illustrated styles, e.g. inspired by the fine arts (any takers?). At the end of the day it’s all about getting people to buy your stuff so we think we’ll see cool new scripting and visual tricks to keep more eye-balls glued to those screens.


That concludes our amazingly comprehensive list of explainer video examples. Contact us now to talk about ideas for your project.