We recently worked with Bob Whitehead, CEO of Green Arrow Labs, on an animated overview video for his company. Here’s how things went down.
The brief from Bob was to create a compelling video to sit front-and-centre on his homepage. He wanted it to be visually-striking and professional. And definitely not cartoon-like. He liked the idea of using seamless transitions like in one of our sample videos. He had high expectations and we really didn’t want to disappoint!
Our producer Curtis took up the project. When asked what the best part of working on Green Arrow was, he replied: “Seeing the script come to life visually, and knowing that the client was impressed with our team work.”
Bob had already prepared a draft script and so we had that as a useful starting point. We worked with him to edit it so that the visuals would flow nicely between the scenes, and also to bring the script length in line. After 2 rounds of edits we were ready.
Design & Storyboarding
The script called for some tricky transitions. Green is a major part of the brand’s identity so it had feature prominently throughout the video, the fact that the video would have to integrate with the website meant that we had to limit the amount of colours used in the video. We added a texture overlay from some of the assets to some of the visuals, as plain vector images on a white background would be boring to look at.
We created some style frames which were approved. After this we made a (very!) rough, hand-drawn storyboard. Sometimes we’ll use fully-designed key frames for the storyboard, and there are pro’s and con’s for both approaches. In this case we were confident with the approved design and we wanted to free up more time for animation.
It was Ok generally but Bob had a requirement that none of the visuals could touch or clip beyond the border dimensions, so that it would integrate better with their website. This also meant that transitions had to be carefully planned as every object on screen would have to believably transform or morph into another. We adjusted the visuals and these were approved.
The animation process went smoothly, though quite a lot of time was invested into it. The trickiest part came where the lines that made up the factory worker had to ‘break up’ and reform as a rocking horse and eventually a shoe. We were able to create a unique video that looks great, while still getting the message across. The client was pleased with the video, and so were we!
Here’s the final video: